Say Yes With Amex
American Express wanted to show that their cards are accepted everywhere. Inspired by random generator filters like “What Pokémon am I?” or “What takeaway should I order?” - we gamified the cardholder experience with a Random Amex Business generator.
Paid talent acted as cardholders, as we scripted their day with their Amex card, saying Yes to wherever the generator landed. Because saying Yes opens the world up. With Amex, saying Yes means you get more - no matter where it takes you.
This was the Mr. Worldwide of Amex shoots - shot across Melbourne, Brisbane, and Byron to show all the possibilities and encourage people to explore more with Amex.
Click the gifs below to take you to the full video.
