American Express wanted to show that their cards are accepted everywhere. Inspired by random generator filters like “What Pokémon am I?” or “What takeaway should I order?”, we gamified the cardholder experience with a Random Amex Business generator as part of the Say Yes With Amex campaign.
Actors played cardholders whose scripted days unfolded to where the generator landed - saying Yes to every “unexpected” opportunity. Because with Amex, saying Yes opens the world up - and means you get more, no matter where it takes you.
This was the Mr. Worldwide of Amex shoots - filmed across Melbourne, Brisbane, and Byron to showcase all endless possibilities, remove perceptions of coverage, and inspire people to explore more with Amex.
Click the gifs below to take you to the full video.
