The Converse All Star Program is the world’s biggest creative program you’ve never heard of. It’s not about putting cool artists in colourful Chucks. It’s about backing them and bringing to life their passion projects (while they wear colourful Chucks).
Each year, emerging creatives from around the globe pitch for funding to make their debut album, clothing collection, art exhibition, whatever their vision, a reality.
To spotlight this talent, Converse wanted a vodcast where All Stars share their journey - where they’ve been, where they’re going, and what’s driving them.
And that’s how Splittin’ Fares was born.
We all know some of the juiciest conversations happen in the back seat of a ride share. So each episode, with our host in riding along, we picked up a different All Star for an intimate chat about their creative journey and how the All Star Program has taken them from A to B.
And while Splittin’ Fares might roll off the tongue now, it went through round_12_final_final.pdf levels of naming. Most copywriters know the struggle. I thought I had a cracked it back in round 1 with “All Star Rating”…but sadly, it wasn’t to be.