They say two heads are better than one. In fact, two cultures are better than one.
SIXT’s Das Ist Good campaign tells the (totally fictional) origin story of SIXT, where the great minds of an Aussie and a German collide in a brainstorm.
Fusing German precision with an Aussie laidback charm, SIXT set out to shake up the car rental industry by turning it from bad to good. Or, rather, Das Ist Good.
In the second year of the campaign, the same characters returned to the boardroom. But this time to highlight that with SIXT, you can get premium vehicles at everyday prices.
Actual-sized premium vehicles at everyday prices.