Everyone wants their own version of Chicken Shop Date. Even Spotify.
And that was the brief to me. Create an ownable, repeatable interview format that’s iconic, unforgettable, and something only Spotify could pull off.
The best interviews always come down to the questions - the ones that catch artists off-guard. The “no one’s ever asked me that before” soundbites that turn into social gold.
Raw and Real does exactly that. Each plate on the sushi train hides a surprise, whether that’s a question that makes an artist reflect, a fun challenge, or even something as spicy as wasabi to keep the conversation flowing. They never know if they’re picking up sushi…or a curveball.
To launch the series, we sat G-Flip down at the Spotify sushi train and let the plates (and the questions) roll.